80% of our Success Relies on "Soft Skills"

Many recent studies have shown that “Technical Skills” (our natural skills and learnt skills through training and experience) only represent at best 20% of the input into our performance. The remaining 80% which affects our performance comes from our "Personal Skills" (those crucial other elements such as our thinking and our behavioral aspects such as:

• Ability to choose or make a decision
• Assertiveness
• Authenticity
• Commitment to grow
• Concentration
• Emotional stability
• Enthusiasm
• Judgment
• Energy level
• Resourcefulness
• Honesty
• Integrity
• Open-mindedness
• Optimism
• Persistence
• Performing well under stress
• Reliability
• Self-confidence
• Self-control
• Self-reliance
• Self-respect
• Initiative

Introduction to Coaching

Executive coaching is a field rapidly expanding currently. But what exactly is executive coaching? Below are some answers to some basic questions.

What is the difference between a coach a consultant and a mentor?
At ctp we see it like this:

• A consultant advises on a specific topic.
• A mentor accompanies you giving general input.
• A coach pulls out your potential, digs out your hidden talent and breaks down your blocks to success.

Developmental Coaching

What is the goal of developmental coaching?
Developmental coaching takes business people who are already performing well and focuses your skills and talents to becoming more successful at higher levels and in different contexts.

Why is developmental coaching important?
We all have a set of skills and talents that can take us to some level. However we all have various areas which can block us or derail us if these, for whatever reason, start to kick in. Developmental coaching hones and tunes the skills you already have and makes sure you avoid the derailment pitfalls that so many managers fall into at higher levels. This also creates more stability of corporations.

Behavioural-Change Coaching

What is behavioral change coaching?
All coaching is in some form focused on behavioral change. This is because we are always improving or correcting some part of ourselves. However behavioural change spcifically looks at periods of intensive change where our habits and fixed behaviours and ways of reacting to certain situations need to be rewoked intensively.

Why is behavioral change coaching important?
An inability to change and to react to the current needs and structure can freeze companies solid and destroy careers of successful managers. Change is a necessity in life we are constantly changing and at the same time we always tend to move towards stability and fossilization. Both are natural processes. Behavioral change coaching will then focus on the positive aspects of changing behaviors and dig out and break down the reasons for blocking and of destructive behavior.

Course Content

This is an overview of content that will, in general, be covered – note that content will be tailored to the participants and will vary according to course and individual needs, experience and knowledge:

• Management toolkit
• Coaching assessment
• Dialogues that work
• Inspirational language
• The brain, behavior and you
• Working with self-limiting beliefs
• Change strategies
• Unconscious change
• Barriers to coaching
• Working with emotions
• Latest team coaching strategies

What & How

The course revolves around different areas:

• You
• Coaching
• Communication
• Behavioral and neuroscience

• Introduction to Coaching
• You
• Personal analysis
• Basic coaching models
• Communication & rapport
• Inspirational language
• Diagnostics

• The brain & behaviour
• Unconscious vs conscious
• Coaching techniques
• Change strategies
• Barriers to coaching
• Psychological traps
• Working with emotions

• Self-limiting beliefs
• Unconscious change
• Soft strategies
• Formal and informal
• Coaching programmes
• Team coaching
• Coaching assessments

Andy Habermacher

Andy works with international executives and has extensive knowledge of the functioning of various businesses, corporate concepts and systems in various sectors. Andy uses this knowledge of business combined with communication and soft business skills to increase the success of his clients. In the service industry, and particularly, the finance sector, success revolves around great communication and relationship building skills. Andy has an array of easy to implement tips that will immediately make his clients more successful. His competency is being able to quickly identify the core underlying elements that directly impact the success of his clients.

Andy is a certified Master Coach (Behavioural Coaching Institute – USA). These skills in behavioral and neuro science complement the communication skills and translate into creating more success for his personal coaching clients and the international corporations he works for. His training as Manager of Business Entertainment focuses his ability on more creative techniques of approaching the topics and trainings and has led to multiple opportunities and various more creative and exciting training formats through use of corporate theatre techniques.
 
His success at top levels at various blue-chip companies has also proven just how easy the basic concepts of successful communication are, and how big a difference these can make. He has conducted training on communication, leadership and time management skills to companies such as ABB, BAT, UBS and Credit Suisse.

For Leaders Who

Want to take their leadership to the next level. To learn how to transform, develop and inspire your staff. To learn the skills of effective behavioural coaching that will take you to the next generation of leadership.

The course is about learning the secrets and techniques to becoming a developmental leader and moving your staff, motivating them and digging out their blocks, removing their limitations and boosting their performance. You will make management easier more successful and change your perspectives about what is possible and who is capable of what. This will take your leadership skills to the next level.

Return on Investment



Though the return on investment is often in intangibles i.e. better relationships, less stress, more respect and so on it is nevertheless important to tie this to the bottom line. The following figures come from the International Coaching Federation 2009 Client Study. The figures should, however, be interpreted with caution for many reasons i.e. sample size. Nevertheless the figures do show a direction and the potential value coaching can have.

Personal coaching: The ICF study states that clients who seek a financial gain can expect a return of 3.44 times their investment.

Corporate Coaching: The ICF study notes that the return for companies can be significant. 28% of corporate clients reported a ROI of 10 - 49 times their initial investment. Almost 1 fifth (19%) indicated a ROI of more than 50 times their initial investment!